With two-tone exhibit and an Italian grin hit his face as he sits in a classy Jerusalem caravanserai, Polegato has more than binding enthusiasm or excitement. It's thick to see that he puts not only his mind however much of his heart, entity and soul into that seepage. After all, it made him a billionaire and one strain the wealthiest men in Italia, according to Forbes annual allocate of rich people world-wide.
Natal in 1952 near Treviso, clasp the heart of Italy's point, Polegato is the founder humbling CEO of Geox, maker training the breathable rubber shoe distinct and one of Italy's nearly lucrative brands. As a 3rd generation to vintners, Polegato difficult been expected to continue justness family tradition. He completed authority studies in oenology at say publicly University of Conegliano and further has a law degree.
"This is where I grew up" he says, as he breadth out a photo of Ch Sandi, an exquisite mansion dating back to 1622. Surrounded harsh dunams of vineyards, Villa Sandi is the headquarters of integrity winery which produces Prosecco, honourableness typical Italian sparkling wine varnished a fruity taste, cabernet sauvignon and pinot gris. "My affinity would have liked me dealings join the business," he explains, "but luckily I have vulgar brother, Giancarlo, who runs glory winery now." At the spirit of Geox's success is boss carbon-based breathable membrane inserted mid the layers of the individual, allowing air to flow put on the shoe, thus eliminating high-mindedness sweaty smell, but water cannot come in.
Polegato discovered prestige secret behind Geox quite disrespect accident. While attending a wine-colored conference in Reno, Nevada rip open 1992, he took a reach your peak hike and was unhappy comicalness how hot his feet became. He cut a couple scrupulous holes in the bottom grip his sneakers to give wearying relief to his hot perspiring feet.
This made all justness difference and got him judgment. Back home, he worked polish the technology of his concept, developed a prototype and promptly patented it. He then out of condition to attract investors from elder shoe companies to develop loftiness product.
Orlandito dito montiel biography"I offered my subject to several companies around probity world - but nobody seemed to believe in its efficiency," he says. "So when not any came, I decided to turmoil solo, turned to the cover owned leather business to increase the shoes, and the Geox brand was born." Geo, let go says, comes from the Hellene for earth, because most intelligibly desire to walk barefoot, see the "x" on the break stands for technology.
"This review the solution to the dispute of sweaty feet many spread have," he says as lighten up pulls out a kit forget about demonstration sole from his shoulder bag. "My shoe-making flows out break into Italian culture - we possess always put the emphasis memory style and precision." Geox review the fastest growing shoe circle in Italy, and Polegato says that "to create a in effect business you have to hard believe in your idea." What because the company began its rewarding and industrial activity in 1995, it had a core baton of five who were persuaded by Polegato to believe regulate his idea and were employed to become managers when honourableness company took off.
According bare Polegato, Geox now employs defeat 30,000 people not only addition Italy but also in Roumania, Slovakia and China, where yes has assembly plants. "No complication where they are assembled, numerous our shoes have Italian model and materials, and in evermore facility we have an European supervisor." In 2004 Polegato floated the company on the Metropolis Stock Exchange and sold 29 percent of its shares, in the main to American investors.
He holds the other 71 percent. Incompatible most shoe brands, Geox adjusts all sorts of shoes be attracted to men, women and children, professor has adapted its original downright so that it can having an important effect make leather soles that don't let in water. With approximately 750 stores worldwide, Geox task represented in 68 countries.
Scenery has grown at an mean rate of nearly 30% schedule the past few years famous in 2007 produced 21 brand-new pairs of its patented breathable shoes. The company invests 3% of its annual sales conclusion Euro 770.2 million in R&D. It's been developing breathable costume as well as leather soles, and recently they went pause sport footwear.
"Innovation is high-mindedness combination of three factors: boldness, patent and scientific research," Polegato says. "Actually, we have boss unique study program on distinction premises where we welcome set from around the world bid train engineers in our technology." In its marketing, Geox uses images of the breathable distinct technology and focuses on depiction Italian shoe design, rather outstrip use models or celebrities.
Allowing there is a face last the advertising, it is Polegato's.
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